B.net is a leading provider of cable distribution in Croatia which offers a wide spectrum of telecommunication services such as cable TV, fast internet access, and telephony. B.net brand has been a part of Vipnet (Telekom Austria group) since 2011. It is present in 250 000 households and more than 500 companies in Croatia, covering the biggest national economic and geographic centers.
In 2011, B.net decided to update its brand architecture and make it clearer and more consistent for the users. The new communication strategy required the reorganization of the existing website.
Furthermore, the site contained a lot of magazine-like or TV-related content that was causing the unnecessary communication cluttering. The marketing and sales department decided to remove that type of content and focus more on delivering the friction-free user experience and the further online conversion growth. In comparison with the other channels (especially telesales), the number of online service upgrades and new subscriber requests was on a relatively modest level.
The previous website, like the new one, was developed on eZ Publish, which allowed us to comfortably adapt the information architecture of existing content according to the new requirements.
Netgen developed a new concept of the website together with the client, setting a service upgrade and lead generation as the top KPIs which should be grown and improved on the redesigned site. The effective management of the website over the last few years has proven the solution to be future-proof.
The extendible eZ Publish data model allowed us to apply the COPE principles – centrally manage information about TV channels and TV packages and reuse that information on all other channels, such as mobile applications or other Vipnet websites.
Goran Novak, charging solutions expert at Vipnet
Care for user's needs and the highest professional standards are an integral part of Vipnet way of doing business, and the same is applied to our partners.
By producing modern solutions and efficient design of our websites, which are adaptable to personal computers, tablets, smartphones, and a variety of gadgets, Netgen helped us provide quality in today’s multiscreen society.