B.net

B.net / Vipnet

A multi-site for a leading provider of cable Internet access and distribution in Croatia

B.net is a leading provider of cable distribution in Croatia which offers a wide spectrum of telecommunication services such as cable TV, fast internet access, and telephony. B.net brand has been a part of Vipnet (Telekom Austria group) since 2011. It is present in 250 000 households and more than 500 companies in Croatia, covering the biggest national economic and geographic centers.

Problem

In 2011, B.net decided to update its brand architecture and make it clearer and more consistent for the users. The new communication strategy required the reorganization of the existing website.

Furthermore, the site contained a lot of magazine-like or TV-related content that was causing the unnecessary communication cluttering. The marketing and sales department decided to remove that type of content and focus more on delivering the friction-free user experience and the further online conversion growth. In comparison with the other channels (especially telesales), the number of online service upgrades and new subscriber requests was on a relatively modest level.

Solution

The previous website, like the new one, was developed on eZ Publish, which allowed us to comfortably adapt the information architecture of existing content according to the new requirements.

Netgen developed a new concept of the website together with the client, setting a service upgrade and lead generation as the top KPIs which should be grown and improved on the redesigned site. The effective management of the website over the last few years has proven the solution to be future-proof.

The extendible eZ Publish data model allowed us to apply the COPE principles – centrally manage information about TV channels and TV packages and reuse that information on all other channels, such as mobile applications or other Vipnet websites.

featured sites

B.net

B.net

B.net website provides the information about available internet, cable, and phone bundles. It also delivers an easy way for both new and existing customers to check the availability of services and order upgrades (such as premium TV packages and faster internet connections) or activate new services. It was built in 2012 Q1. 

B.net videoteka & Vipnet videoteka

B.net videoteka & Vipnet videoteka

B.net videoteka and Vipnet videoteka enable users to browse and search through a vast number of TV series, movies, cartoons, documentaries, and concerts which are available as PPV content. The sites share the same content repository which is synced with the internal VoD system. B.bet videoteka was released in 2011 Q3, and Vipnet videoteka in 2012 Q3. 

B.net TV Guide & Vip TV Guide

B.net TV Guide & Vip TV Guide

B.net TV guide and its twin Vip TV Guide provide the viewers with an effective way of checking current broadcasting schedule. The interface fully adapts to the screen size and the capabilities of a device. The REST API interface which we built for these web applications is also utilized by native mobile TV guide apps developed by other parties. The sites were launched in 2012 Q1.

Moj B.net

Moj B.net

Moj B.net is a self-care portal which enables customers to get an insight into their expenses and manage their account options. Netgen was involved in the interface design and development of the modular system of interface components from which pages are assembled. The portal was released in 2014 Q4.

Technologies

This multi-site installation is based on a clustered eZ Publish instance which utilizes two content repositories, one for the corporate and the other for the video store website. The installation interoperates with various other systems such as video-on-demand platform, infrastructure database, phonebook, and CRM.

Care for user's needs and the highest professional standards are an integral part of Vipnet way of doing business, and the same is applied to our partners.

By producing modern solutions and efficient design of our websites, which are adaptable to personal computers, tablets, smartphones, and a variety of gadgets, Netgen helped us provide quality in today’s multiscreen society.

Goran Novak, charging solutions expert at Vipnet