ProSiebenSat.1 Digital

ProSiebenSat.1 Digital

The largest German media services company

ProSiebenSat.1 Digital is part of ProSiebenSat.1 group, the largest German network of online media with 20 different brands, such as SAT1.de, ProSieben.de, kabeleins.de, MyVideo.de, lokalisten.de, maxdome.de, sixx.de, oktoberfest.de, reise.com, wetter.com, etc.

Challenge

Being part of a big media group, the digital content ProSiebenSat.1 Digital needs to handle is massive: from TV content teasers, video commercials and teletext to specialised niche content with brands like OktoberFest. In order to manage it, they have an always improving internal system for all kinds of content that is afterwards being distributed to various channels.

The main challenge was to make content publishing automatic as much as possible, as well as to monetize all content via classics ads, video pre-rolls, and other kinds of technologies which require deep integration of the ads system with distribution channels like websites, mobile apps, etc.

Netgen's role

We started working for ProSiebenSat.1 Digital in 2011. We were involved in a pilot project where they were testing eZ as a web platform. In the meanwhile, they migrated most of their websites to eZ Publish CMS.

As eZ specialists, we are working on building an eZ instance for rolling out niche websites. Our primary focus is to integrate it with the ProSiebenSat.1 Digital's content APIs to make the websites operate automatically to a certain extent (but still with a lot of editorial features left when needed) and with the ads system to provide content monetization.

Featured sites

Advopedia

Advopedia

Advopedia is a German portal with legal advices for citizens featuring ample amount of rich media content in a responsive layout. It was built on the ProSiebenSat.1 Digital Verticals platform and released in 2014 Q4.

Fem

Fem

Fem is a German lifestyle portal for women. It features various rich media content within a responsive layout suitable for mobile and tablet usage as well as desktop. Same as Advopedia, it was built on the ProSiebenSat.1 Digital Verticals platform. The website was released in 2014 Q2.

DTB

DTB

Deutscher Tennis Bund (English: German Tennis Federation, short form: DTB) is the governing body of tennis federations and clubs in Germany. It is the largest tennis federation in the world with more than 1.800.000 members and also one of the oldest sport federations of the world, being founded in 1902. The project was led by ProSiebenSat.1 Digital team and the website was released in 2013 Q4.

Technologies

Besides using eZ Publish CMS as the cornerstone for building websites, there were many other technologies we needed to master. As the client is a big media content provider, we had to integrate the CMS with their media asset management (MAM) system, video streaming server and support video ad serving on top of JW Player.

By utilizing Google Analytics events, several custom event tracking mechanisms were developed to get a better understanding of the user behavior. The most popular content is displayed on the websites based on Google Analytics statistics which is synced to eZ Publish. Video recommendation for the users is implemented with the various 3rd party services and a simple integration with Discourse forum system was implemented as well.