Salsa Adria Productions is a company that organizes dance events in Croatia. This successful story started in 2005. Since then, Croatian Summer Salsa Festival has been growing every year with thousands of salseros flocking to Rovinj in June. In the meanwhile, the company started organizing a few similar events and are helping us with organizing our Summer Camp.
Presenting regular events on the web is not s simple task because of the periodical nature of the content. A process of creating the website for the upcoming salsa event, based on the design and content of the latest one, takes place every year. Sometimes changes are not big so it boils down to reusing the existing content. However, due to marketing needs, every few years a full redesign is needed, but with the content still being reused.
Having more websites could lead to low efficiency and higher costs, therefore, the reusability of the existing design and content elements is imperative. The registration is a good example of reusability since it's roughly the same for all events.
In 2005, we built the website for the first Croatian Summer Salsa Festival on top of eZ Publish CMS 3.5.2. That instance was upgraded many times after and was used as the base for other events' websites as well as for the common shop site. The website for the main event also undertook two big redesigns.
The common shop site was introduced to consolidate the registration process. eZ Publish was customized to fit with the ticket purchase use case to a greater extent.