Salsa Adria Productions

Salsa Adria Productions

Creating unique dance events on the Croatian coast

Salsa Adria Productions is a company that organizes dance events in Croatia. This successful story started in 2005. Since then, Croatian Summer Salsa Festival has been growing every year with thousands of salseros flocking to Rovinj in June. In the meanwhile, the company started organizing a few similar events and are helping us with organizing our Summer Camp.

Challenge

Presenting regular events on the web is not s simple task because of the periodical nature of the content. A process of creating the website for the upcoming salsa event, based on the design and content of the latest one, takes place every year. Sometimes changes are not big so it boils down to reusing the existing content. However, due to marketing needs, every few years a full redesign is needed, but with the content still being reused.

Having more websites could lead to low efficiency and higher costs, therefore, the reusability of the existing design and content elements is imperative. The registration is a good example of reusability since it's roughly the same for all events.

Solution

In 2005, we built the website for the first Croatian Summer Salsa Festival on top of eZ Publish CMS 3.5.2. That instance was upgraded many times after and was used as the base for other events' websites as well as for the common shop site. The website for the main event also undertook two big redesigns.

The common shop site was introduced to consolidate the registration process. eZ Publish was customized to fit with the ticket purchase use case to a greater extent.

Featured work

Salsa Adria Productions

Salsa Adria Productions

Salsa Adria Productions website presents all events organized by them. It also features the registration process implemented by the customized eZ Shop. On this website, the user can select the ticket(s) and make the registration payment and, therefore, all other event websites link to this one.

Croatian Summer Salsa Festival

Croatian Summer Salsa Festival

The Croatian Summer Salsa Festival website was built on eZ Publish CMS in 2005. Since then, it undertook plenty of upgrades and 2 big redesigns, the latest at the end of 2015. The site features a lot of vivid images and videos to display the unique experience delivered by this amazing event.

Summer Sensual Days

Summer Sensual Days

Summer Sensual Days is an event for people who love bachata, kizomba, zouk, and other similar dances. The website is built on the same eZ Publish instance as the main event and uses the same registration process.

Technologies

eZ Publish CMS and eZ Shop functionalities have been used since the beginning. We integrated the shop with a Croatian payment provider to enable credit card payments. Along the years, numerous smaller improvements were added to the registration process in order to make it easier for the small organizational team to handle a large amount of participants.