An extremely demanding but a super exciting year is behind us. It was also a difficult one because we have been executing a strategy set in 2014 – to make our own product, Netgen Layouts. The work started slowly in 2015, but we went full throttle in 2016. Trying to make a product and maintaining a service business is not simple at all. Yet, at the same time, it is very exciting with all new kinds of challenges.
When I heard about Ladies of New Business and that it was to be held in Zagreb, I wasn’t sure what to expect, but I knew immediately I wanted to be there, for numerous reasons. The conference not only exceeded my expectations, but also provoked me to consider the role of women in the web industry.
One more great year has passed. It was a year of various investments we undertook, following the strategy we set in 2014. Things have not been going as fast as we wished, but that was to be expected. In a service-based business it is hard to execute things that are not related to everyday client work, but hey, it doesn’t mean we should retreat.
So another year has passed. It has passed so quickly probably because we have been so busy. Each year the Netgen team surprises me with all the things achieved and this year was the best so far. The new year has started so it’s time for a short recap, just like for the last 3 years: 2011, 2012, 2013.
A year ago, while concluding year 2012, I wrote 2 simple goals for the company in year 2013. To be more efficient as a team while maintaining level of engagement. By engagement I mean all time that is spent for education, helping the community, charity or just in communication with all possible peers.
Recently I was participating in an online course (on Coursera) and one of the task was to do an industry analysis. So I did it for web design and development industry focusing on 2 parts:
- tools (content management vendors)
- creative touch (web agencies)
Be aware that I don't do these kind of analysis professionally :)
One year ago we were summarizing year 2011. Now is the time to underline what we achieved in year 2012 and also what we learned in the process. It will be interesting to see on how we met the expectations for 2012: to have more engagement, to work more, to earn more. Let see how we performed.
A month ago we celebrated a great milestone for our company: 10 years since this adventure started. It is not just a round number that we are celebrating, it is the fact that we managed to build the company from scratch by investing only our time, knowledge and persistence.
So once a year CEO-s of a big companies write a letter to their shareholders with year summary and the direction where the company is heading in the next year, but as we are not a corporation (yet) I'll just write a simple blog post with just one business fact. The most important one.